Altstadt Brewery Launches Core Beer Line-Up Available in Cans March 2, Texas Independence Day.
Altstadt beer is available in cans in most Texas cities after Texas Independence Day, March 2, 2020.
Fredericksburg, Texas — Altstadt Brewery is excited to announce that their core beers, Kolsch, Lager, Amber, and Hefeweizen are now available in cans. Previously only available in bottles and draft, the new can will allow beer lovers to enjoy Altstadt’s German-Style Beers where glass is not allowed.
Altstadt beers have won many awards including the 2019 Gold medal at the Great American Beer Festival for both German style Kolsch and Munich Style Helles Lager, the gold medal at the 2019 US Open Beer Championships for German Style Kolsch, the bronze medal at the World Beer Cup for Amber (German style Altbier) and many others. Rounding out the can offerings is a German-style Hefeweizen that was previously available only on draft.
The cans feature unique embossed lettering and vibrant colors in a proprietary design that uses new packaging technology. Altstadt has seen strong growth in distribution and sales and recently expanded to North Texas.
“Based on our sales success and high consumer demand for our beers in cans we decided to invest in a state-of-the-art canning and packaging facility and are proud to offer this new can technology to beer lovers all over Texas,” said William Scripps Jr, Vice President and Manager of Altstadt Brewery.
All four Altstadt beers will be available in traditional 12oz cans. The Kolsch will also be available in single serve 19.2 oz. cans.
About Altstadt Altstadt Brewery, located in the heart of Fredericksburg, Texas, prides itself on their award winning German-Style beers and their state-of-the-art Brewery. Altstadt blends the latest in brewing technology with traditional German brewing practices, and as a result, produces world-class, locally made beers. Find Altstadt beer where local beers are sold in Austin, Houston, San Antonio, College station, Corpus Christi, Dallas/Ft. Worth, Waco, West Texas and the lower Rio Grande Valley.
Altstadt’s European-style Brewery provides tours, live music, fine food, and beer tastings. It also hosts group events, weddings, and corporate gatherings. For more information about Altstadt Brewery, please visit www.altstadtbeer.com.
Some moments are simply unforgettable. Light up your Valentine’s Day with Dinner & Fireworks at Altstadt Brewery, Friday February 14th, 2020. Treat your Valentine to a romantic evening featuring a Valentine’s Day Dinner prepared by award-winning chef — Chef Alex!
Cost: $55 per person *Includes a glass of Poema Cava Brut. Beer & Wine Also available.
Get the night started with an aphrodisiac of Fried Oysters with Ginger Aioli
Have your choice of Lobster Bisque with Cream Sherry or Blue Cheese Iceberg Wedge w/ smoked Applewood Bacon & Heirloom Cherry Tomatoes
Enjoy a Grilled 8oz. Choice Tenderloin Filet or Pan Seared Scottish Salmon served “OSCAR Style” w/ Yukon Gold Potato Puree And then end the meal by sharing a decedent Black Forest Chocolate Torte
Fireworks go off at 6:45pm!
Limited Reservations – Friday, February 14th, seatings at 4:30pm, 5pm, 5:30pm, 6pm, 6:30pm, 7pm, & 7:30pm
This is a part of a continuing series of Q&As with members of the brewing community from across the U.S. Brewer Magazine will share business and personal insights from Brewmasters, Head Brewers, Brewing Managers, Sales Directors, QCQA Managers and others each weekend to help you get to know each other better in the industry and learn more to better develop your own brand.
BREWER: How do you feel your job has had to adapt to the beer market compared to a few years ago? ROWAN: We have been doing Lagers since we started brewing in early 2017, so we were ahead of the curve when Lagers started their ’comeback.’ The adapting comes with all of these other talented brewers doing great things with German Lagers (and beer in general), so we are always striving to keep our beers to style, consistent, and on-brand because that is what the market is becoming accustomed to. The overall growth and understanding of beer and brewing (and its talent) in America is constantly pushing us to put out a top-notch product.
Texas had another stellar showing at the Great American Beer Festival (GABF) this year bringing home a total of 16 awards: eight gold, three silver, and five bronze medals. A stand-out this year was the double gold win by Altstadt Brewing Company of Fredricksburg, Texas for their Altstadt Kolsch (German-Style Kolsch) and Altstadt Lager (Munich-style Helles).
Congratulations on bringing home the gold, not once, but twice!
Altstadt’s Lager and Kolsch were recognized with gold medals for brewing excellence at the world’s largest commercial beer competition.
Left image from left to right: Jeff Jones (sales), Jon Vance (Quality Assurance), Carlos Santiago (Brewer), Brandon Pettit (Brewer), Craig Rowan (Head Brewer), Charlie Papazian (Founder of Brewer’s Association and GABF)
Right image, from left to right: Peter McFarlane (Brewer), Carlos Santiago (Brewer), Jeff Jones (sales), Brandon Pettit (Brewer), Jon Vance (Quality Assurance), Craig Rowan (Head Brewer), Charlie Papazian (Founder of Brewer’s Association and GABF)
I’m so excited to be the FIRST to style and publish a shoot at this new amazing Hill Country wedding venue- Altstadt Brewery in Fredericksburg, Texas!
This place is just amazing. It’s a beautiful modern Bavarian space like no other in the Hill Country that fits so perfectly with the historic German tradition of the area. The owners spared no expense on the lavish details. The ornate wood carving on the fireplace, the beautiful windows and archways on the many patios, and all of the beautiful gold details. We actually did this shoot while the venue was still under construction, so we didn’t have the opportunity to get as many wide shots as we would have liked. However, I think these images will be enough of a teaser to entice you to visit in person and see the grandeur and taste the beer! Check out their contact info on my Hill Country wedding vendors page to set up a tour!
Altstadt Brewery outside of Fredericksburg brings a little bit of Germany to the Hill Country.
Adhering to the German Purity Law of 1516, the brewery puts nothing but hops, barley, yeast, and water into the beer. The new state-of-the-art brewery goes a step further by mimicking the mineral composition of the artesian spring water of Germany. The Texas water is filtered through reverse osmosis, says Craig Rowan, brewmaster. Natural minerals are then put back into the water. The lager uses water similar in composition to that found in Munich, the altbier copies water from Düsseldorf, and the kölsch mirrors Cologne where the style originated.